V dannom uchebnike rassmatrivayutsya osnovnye podkhody k marketingu v turistskoy industrii, i raskryvayutsya metody formirovaniya marketingovoy sistemy kak kompleksnoy. Osnovyvayas' na opyte, poluchennom v mezhdunarodnoy i otechestvennoy praktike, dayutsya rekomendatsii po situatsionnoy marketingovoy orientatsii v usloviyakh konkurentsii v industrii turizma. Strukturirovannyy spektr osnovnykh ponyatiy i terminov otrazhaet sovremennoe nauchnoe poznanie marketinga v turizme. Marketing turistskikh uslug rassmatrivaetsya v dvukh aspektakh kak sistema orientirovannaya na strategiyu i taktiku aktivnogo prisposobleniya k izmeneniyam rynka, i kak sovokupnost' elementov vzaimodeystvuyushchikh v dannoy sfere. Vnimanie chitatelya aktsentiruetsya na ispol'zovanii instrumentov marketinga turistskogo predpriyatiya dlya dostizheniya uspekha na rynke turistskikh uslug.
Product details
- Paperback | 264 pages
- 152 x 229 x 15mm | 390g
- 06 Jul 2013
- Palmarium Academic Publishing
- Russian
- Illustrations, black and white
- 3659985899
- 9783659985898
Download Upravlenie Marketingom V Turizme (9783659985898).pdf, available at globalexpertsystems.org for free.
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